The word ‘Millennial’ has recently become as popular as its predecessor ‘Generation X’. It’s a word that describes a modern, rootless, possession-ambivalent generation born in the early 1980s to the early 2000s. This generation is gaining importance; indeed its behaviour has reached the notice of the Whitehouse, who have researched the whole subject and produced a 15 chapter document on Millennials and their effect on the economy.
My subject is the impact of Millennial behaviour on Wedding photography. Yes, Millennials are now the largest generation alive, but not just in the USA; Britain also has its fair share, and they are shaping the way in which we shop, use and create media.
Am I a Millennial?
Well apparently if you don’t a home, plan to get married much later in life and rely on loans to pay for anything expensive, then you may just be. Millennials want things simple, easy and now. They are adept at downloading and sharing online, especially photography. However, in stark contrast to their possession-loving parents and grandparents, they do not feel the need to own many physical objects, among them the wedding album. Who now actually owns a physical photo album?
I am a digital photographer and come from an age that was aware of film, but has embraced technology. I do very little printing, although I know I should! All the wedding couples I have worked with simply want the digital images and if I so much as mention printing they shudder! They seem to want a traditional wedding but inclusive of a hashtag/social media link which they can showcase online or on their mobiles using an app. Indeed, sometimes the wedding invites are via social media (we know which ones!).
Please don’t misread my opinion on this way of life. I applaud their natural adoption and adaptivity to the technology that has surrounded them from day one. Without the millennial need for online material, I would not be here right now writing this or producing wedding images.
Indeed, if it were not for the Millennial-driven social media boom, half the wedding opportunities I have been offered would not have existed, as they came through via the online social community. However, it does not seem to matter to the Millennial wedding guest if they are not good with a camera, because they have a phone, and they may just get lucky sometimes and capture something really special. The Millennial Generation is very creative and they are all pinning and blogging and tweeting for the world to see, helping the millennial bride plan her wedding, and producing reams of shots of the wedding for posterity (online).
A millennial wedding is an interesting mix of the modern (broad use of online media to arrange and record the day) and the traditional (the ceremony and celebration). The photography relies heavily on technology (Photoshop is now a must) but ultimately the photos, as always, must be properly composed and executed. Regardless of the generation and their changing desires – the wedding photographer had to get the shot right to begin with.